- What we measure
- Signup friction, time-to-first-message, mobile usability, dark mode, message threading, search/scroll-back, settings discoverability, and how often the UI gets in the way during real use.
- How we measure it
- Signup-to-first-message time stopwatched on iOS Safari, desktop Chrome, and Android Chrome. Subjective walkthrough scored against a 22-point usability rubric (signup, navigation, settings, message handling, payment flow).
- What it takes to pass
- 8+/10: <60s signup-to-first-message, all 22 rubric points pass. 6–7: 60–180s signup or minor friction in 3+ rubric points.